Stop being the best-kept secret in your industry.

Positioned is a free weekly letter on building a personal brand people actually remember. Every Tuesday.

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One idea. Nothing more, nothing else

No roundups, no link dumps, no filler. One focused insight per issue. Something you can actually use that

Personal first. Nothing staged, nothing fake

Direct, personal, and opinionated, written in Jordan's voice, not by a content team, not for an algorithm

For builders. Nothing safe, nothing generic

If you're ready to stand for something specific, this is yours, safe and generic can look elsewhere

The one thing killing your positioning (and why you keep ignoring it)

Most people don't have a positioning problem. They have a commitment problem. They know what they stand for — they just won't say it out loud because it means saying no to everyone else. That's the work. Not the tagline. The decision.

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Lena R — Product lead

Jordan Reeves

Brand strategist. 10 years helping founders stop blending in. Now writing about it every week.

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The obvious choice for builders who refuse to blend in

Free weekly letter on building a personal brand people actually remember. Every Tuesday.